Mike Keller

President - Principal 

Founder of Direct Sales.

Cascade Reps

Division Leader

Paul Perez

Territory Manager-


Rocky Mountain Reps Division.

Casey Muller

Territory Manager-

Northern CA

Cascade Reps Division.

Our Mission

Experience You Can Trust

We guarantee effective and knowledgeable representation for you and your business. Our reputation and history of success with our clients and their business needs speaks for itself. There's no substitution for the best.


02. Dedicated and Informed Representatives

The complex, important, and ever changing technology that powers construction and rental markets on which we work can attract the best and brightest representatives from around the country. And we've been lucky enough to hire and collaborate with the best of the best in the construction equipment industry.


03. We Treat You and Your Business with Respect

Whether your business is looking to get started, adding fleet, or in need of replacing dated equipment, you can rest assured that we’re going to help you. We’re committed to providing you with top notch equipment support and knowledge. We approach every client with a focus on integrity, advocacy, and understanding. 

Gary Hastriter

Territory Manager-

ID, MT, Eastern WA & OR

Cascade Reps Division.

"Helping customers         buy direct from                manufacturers."

Scott Schuller

Vice President - Principal

AZ, NV, & Southern CA

Rocky Mountain Reps Division Leader


George Sauer

Territory Manager-

NW & Central WA, AK

Cascade Reps Division.

Comprehensive equipment sales and support you and your company can trust.


Our team has a well-deserved reputation of excellence in providing smart, sensible, and cost-effective equipment and business solutions for our clients.


Often, more than one area of expertise is required with our clients. With our firm, there’s no need to call a multitude of equipment suppliers. We can advocate for you in a broad range of equipment solutions tailor fit for your needs.

Direct Sales covers 39% of the Western land mass, with only 11% of the US population; making this the toughest territory to manage in the country. (Statistics do not include our CA territory).